Cranes Drinks is launching into ASDA this summer with a range of fruit ciders. The ciders are brewed with the finest Wisconsin cranberries, alongside apples, to deliver crisp refreshment.
Founded and developed by twins Ben and Dan Ritsema, Cranes Ciders are naturally light, with 30% fewer calories compared to brand leaders.
Daniel said: “Consumer tastes are becoming more sophisticated, with a higher demand for quality, ethical and natural ingredient sourcing than ever before. Our fruit ciders fill a gap in the market for an innovative, naturally light cider, brewed to utilise the pure sweetness of the super fruits.”
Founded in 2012, Cranes has been exceptionally well received at events and festivals, and is stocked by a host of farm shops, garden centres, bars and pubs across the UK. However, the national launch into more than 300 ASDA stores this summer is the brand’s biggest break yet.
Ben said: “To say we are ecstatic to be launching nationally in ASDA is an understatement! We are absolutely d delighted Cranes Ciders will now be available to consumers across the UK.”
Cranes Ciders come in three flavours — blueberry and apple, cranberry and limes, and raspberry and pomegranate.